- ATLAS.ti is one commercial alternative
- Transana is another open source alternative that runs on Windows and OS X (Mac); it’s specifically for managing and analyzing audio and video.
- MAXQDA is another alternative
- Dedoose – “a web-based Mixed-Methods and QDA applications, and it kicks NVivo around the block at a fraction of the price. Sign up is free and non-commital! Being a web-app their is nothing to install, updates are free forever.” A few months ago, they said they’d be bringing audio and video support online in early Q2 2011…
- HyperRESEARCH is another alternative I just read about online.
As I haven't used either NVivo from QSR International or any of these, I'm not in a position to say how 'true' these alternatives are. I'm sure some of them do certain tasks better than the others, but I believe that choice, especially in markets, is a good thing.
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